Stores – if they have them – must now transform into this same journey in a much more intimate way. This is a huge shift in mindset for many traditional retailers who have survived the last two years by patching up the online side of their businesses and closing seemingly non-performing stores.
While it may be tempting to get bogged down in the technical challenges, failure is often due to an organisation’s inability to transform across the business. Together is the key – all divisions of the business pulling from all sale channels. Our role in this mix is to ensure the journey is as smooth as it can be – making that conversion from shopper to buyer more assured.
Change is seldom easy, especially when the future is uncertain. Big changes, especially, require commitment and can attract organizational antibodies. To effectively scale new business models, established retailers should pursue “small moves, smartly made”—testing, scaling, and incorporating the most successful ideas as foundations for their evolving businesses.
Transform to a lean machines
Legacy retailers adopting a start-up mentality to transform their businesses. This requires maximising every recourse to ROI by adopting new things and machine incremental gains.
Accelerate new formats & blended retail experience
Highly intelligent, hyper personalise digital-first approach, with a keen focus on UX
Tech Partnerships for better experiences
Expanding reach via new initiatives and partnership ecosystems like customer loyalty with choice and rewards whilst sharing insights on customer needs and priorities
Brand Alliances that are focussed on customer desire
Partnering to expand reach and customer brand appeal. Complementary to all parties and sharing insight and expertise.
Rapid rollout of sustainable solutions
Focus on bio-economy covering proven material sourcing, waste, energy, rent, repair, and resale